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Weedstagram: ‘Karl Kronic’ Is Posting Some Of The Trippiest And Coolest Marijuana Photos Ever

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In order to help you weed out all the garbage, this column highlights the best Instagram marijuana accounts, whether that means they’re entertaining, informative, or just fun to look at.

I don’t know who Karl Kronic is. On his (maybe hers?) Instagram bio there’s a brief entry where he describes himself as an “outlaw” and “provocateur,” which is cool. But that still doesn’t provide any functional information. Regardless of his identity, the pictures and clips uploaded on this profile are awesome. There’s plenty of drip videos, unbelievably thick joints, bowls packed with different colored strains and all sorts of cannabis products. It’s a stoner’s dream or the dream of anyone who’s into visually pleasing things.

Check out some of our favorite posts:

 

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A Dark Nature #Kronic #PurpleTarantula @drzodiak_ @moonrockclear_ @green_buddha420

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Summer Vibes #Kronic #Sunshine #4 #ThinMintCookies @blessedfarms @drzodiak_

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Charmed #Kronic #Moonrocks @shakenbakedetroit @drzodiak_ @moonrockclear_

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Heart of Darkness #Kronic #PurpleRuntz @shakenbakedetroit

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RELATED: Weedstagram: ‘HeadyHawaii’ Makes Beautiful Rigs And Marijuana Art

 

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Tag someone to smoke with! #Kronic @shakenbakedetroit @weedmaps

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RELATED: Weedstagram: ‘Canna.obscura’ Is The Perfect Mix Of CBD And Cannabis Photography

 

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The Black Lagoon #Kronic #PurpleKief @drzodiak @moonrocks1.1 @blessedfarms

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Monster Movie #Kronic #GhostPurp #Caviar @drzodiak @moonrocks1.1 @five_and_dime_313

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Tart & Torch #Kronic #BlackCherryCheesecake #UltraCookies @five_and_dime_313 @moonrocks1.1

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Wine & Rouse #Kronic #72Cabernet #Backwoods @drzodiak @moonrocks1.1 @detroitprovision

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How Your Monthly Cycle Affects Your Workouts

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The day when you get your period is always a sad one, no matter how old you are.

The mix of mood swings, fatigue and physical discomfort, atop of everyday stress, is enough to drive anyone crazy. For some, period cramps are so intense that it becomes hard to function properly, influencing their habits, work life, and fitness.

Still, no matter how awful your cramps are, you should try to find a solution by either visiting the doctor or  scheduling your activities and workouts tactically in order to avoid the worse days of your period. You’ll most likely have to live with it until your 50’s, so try to make your peace with it.

RELATED: 3 Ways Marijuana Can Help The Ladies Live Their Best Life

Photo by Jira via rawpixel.com

Lifehacker spoke with some fitness experts and OBGYNs who explained that by being informed about the changes occurring in your body, you can adapt your workouts in order to get some relief that won’t exhaust you.

This information shouldn’t be too surprising if you’ve lived with your period for a couple of years, and have learned the hard way that your cycle is, well, circular.

The first week of your period is the most intense one, when people feel more groggy and sapped out of energy. The first day has your hormones dropping rapidly and your body beginning to secrete prostaglandin, a substance that makes your uterus contract and shed your uterus lining. According to ob-gyn Heather Bartos, it’s common for the first days of your period to feel fatigue, cramps, headaches, bloating and all of that fun stuff.

RELATED: Fitness Pro-Tip: Should You Work Out On An Empty Stomach?

While these are the days where it’s the least enticing to work out, it’s also the period of time where you’ll reap the most benefits if you do. If your period tend to be intense and painful, try to exchange your traditional workout for something light, like a yoga or a pilates class. Don’t overwork it.

After these first couple of days, you’re out of the woods. Your body will enter the follicular phase, where your hormones and your mood begins to rise, making you feel great. By this time you should almost be done with your period, and it’s the right moment to amp up your workout and to sign up for that fitness class you’ve been to scared to go to. It’s almost time for your period again so invest your time wisely.

Antioxidants In Soybeans May Protect Against Marijuana-Related Heart Damage

Preliminary research showed that antioxidants found in soybeans could prevent inflammation and oxidative stress caused by weed.

Previous research has indicated those already predisposed to cardiovascular disease increase their risk of a heart attack when smoking cannabis. Though cannabis is associated with sedative effects, it actually increases your heart’s rate and need for oxygen, which could cause complications if your arteries are clogged. As The Fresh Toast’s Dr. Jordan Tishler previously wrote, “Marijuana can temporarily increase your risk of having a heart attack, particularly if you are elderly or have already been diagnosed with a heart condition.”

But laboratory tests from National Taiwan University scientists discovered that an antioxidant found in soybeans might prevent marijuana-related heart damage. The scientists exposed endothelial cells (like the ones that line blood vessels) to THC, which caused inflammation and oxidative stress in the cells. Such inflammation and stress negatively affect the inner linings of blood vessel and typically are associated with the beginning of heart disease.

RELATED: Medical Marijuana Can Help Sufferers Of Sickle Cell Anemia

When the scientists blocked the cannabinoid receptors in the endothelial cells, it eliminated the negative effect caused by THC exposure. In addition, the researchers found that JW1, an antioxidant in soybeans, similarly blocked the adverse THC effects.

Photo by PublicDomainPictures via Pixabay

“Previously, a drug that blocked CB1 was approved in Europe for the treatment of obesity, but it had to be withdrawn because of severe psychiatric side effects,” lead author and assistant professor of pharmacology at National Taiwan University Tzu-Tan “Thomas” Wei said in a release. “In contrast, as an antioxidant, JW-1 may have neuroprotective effects. Discovering a new way to protect blood vessels without psychiatric side effects would be clinically important with the rapid growth of cannabis use worldwide.”

RELATED: New Study Suggests Cannabis Doesn’t Change Brain Structure Of Teens

These results were presented as preliminary research at the American Heart Association’s Basic Cardiovascular Sciences 2019 Scientific Sessions. To extend their research, the scientists are now testing cells gathered from regular marijuana users and tobacco smokers. The goal of their studies, Wei said, “is to investigate the mechanisms of marijuana-induced damage and discover new drugs to prevent those side effects.”

“Meanwhile, if you have heart disease, talk to your doctor before you use marijuana or one of the synthetic THC-containing medications,” he added. “Marijuana may cause more severe effects on the cardiovascular system in those with pre-existing heart disease.”

Meme Of The Week: Spinning Monkey Bar Girl Flips Into Our Hearts And Memes

For most teens and adults the jungle gym is a cute place filled with nostalgia and a lot of potentially painful activities.

While this behavior is the norm, because we grew up and fell plenty of times while hanging out at playgrounds, there are people out there with real talent, like the girl in this video.

Twitter user @badassvaeh uploaded this clip where she spins and spins atop a monkey bar or whatever that’s called without sparing a thought to gravity or headaches.

RELATED: Meme Of The Week: Marvel’s ‘Loki’ Sparks Wave Of ‘Graphic Design Is My Passion’ Memes

While the video looks like a perfectly cut loop, it’s not. This girl exists and she’s out there spinning for crazy amounts of time. It’s perfect stuff for a meme, which is why this past week our timelines were overcome with spinning girls. She was compared to 7/11 hot dogs, Foosball players, rotisserie chickens, spiraling thoughts, and more.

Check out some of our favorites:

 

RELATED: Meme Of The Week: ‘Area 51’ Memes Prove Government Can’t Take A Joke

Texas Police Defying Governor Over Marijuana

Texas lawmakers created a sticky mess by legalizing hemp. Prosecutors and law enforcement won’t pursue low-level marijuana cases.

In its 2019 legislative session, Texas expanded medical marijuana access, lowered marijuana possession penalties, and legalized hemp. Individually, these acts would be seen as wins by cannabis advocates and Texans alike. Yet in combination these legislative movements have created a far stickier situation in the Lone Star state, due to misunderstanding the available technology and science around cannabis. So now you have Texas police defying Governor over marijuana.

In response to the confusion, Texas’ Department of Public Safety has told its officers not to arrest those caught with low-level marijuana possession (up to four ounces), and instead issue offenders a misdemeanor citation. Those issued a citation, reports the Texas Tribune, must appear in court and face criminal charges. If convicted, they could be facing jail time and a fine up to $4,000.

“Departmental personnel are expected to continue enforcing marijuana related offenses,” memo issued to Texas DPS officers states. “However, effective immediately, personnel will cite and release for any misdemeanor amount of marijuana.”

RELATED: The Surprising Effect Marijuana Legalization Has On Police Traffic Searches

Here’s the rub: Prosecutors across Texas are dropping marijuana cases like flies. The problem lies in the chaos lawmakers created by legalizing hemp. Marijuana and hemp often look indistinguishable from one another, particularly in flower form. Law enforcement who catches someone in possession of cannabis would have to prove it is marijuana and not hemp.

One surefire way to do that? Test the flower in question for THC content. By Texas law standards, any cannabis flower containing 0.3% THC or less is considered hemp. Anything more than that is classified as marijuana, which is illegal in the state.

“Because marijuana and hemp come from the same plant, it is difficult to definitively distinguish the two without a laboratory analysis,” the aforementioned memo states.

Photo by Thought Catalog via Unsplash

But such laboratory analysis is not readily available in most government crime labs. Outsourcing such testing would becoming prohibitively costly for many Texas counties. This conundrum has led many state prosecutors to dismiss low-level possession charges, due to lack of time or money. According to Texas Monthly, prosecutors in the five most populous counties have said they won’t prosecute any possession cases in the future.

This has led state leaders—all of whom are Republicans and included Gov. Greg Abbott—sent a letter to district and account attorney to remind them the hemp bill did not decriminalize cannabis. Prosecutors and law enforcement who think otherwise, state leaders wrote, “demonstrate a misunderstanding” of how the hemp bill works.

RELATED: These Oklahoma Marijuana Dispensaries Are Suing Facebook

“Failing to enforce marijuana laws cannot be blamed on legislation that did not decriminalize marijuana in Texas,” stated the letter.

Texas isn’t the only state facing this predicament. Florida suffers from a similar problem, with one county prosecutor telling the Tampa Bay Times, the state may see “de facto legalization,” due to the issue from testing marijuana’s THC content on a widespread scale. Another possible solution? Both states could just legalize it for real.

Meghan Markle And Prince Harry Unfollow Everyone On Instagram; Drake Asks Mayor For Better WiFi So He Can Get Work Done

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Meghan Markle and Prince Harry launch social media campaign to inspire followers while Drake relatably needs the WiFi password.

Why Meghan Markle And Prince Harry Unfollowed Everybody On Instagram

Via IHeart Radio:

Meghan Markle and Prince Harry just unfollowed all the accounts they were previously following on Instagram. Don’t worry, though, there’s no petty social media drama here. The Duke and Duchess of Sussex actually have a really good reason for hitting that unfollow button. In fact, this isn’t even the first time Harry and Meghan have done this since launching their official Instagram account. Back in May, they unfollowed everyone except for a handful of mental health charities they wanted to highlight for their followers.

This time around, the Sussexes are asking their followers to help them decide who they should follow for the month of August. They explained their reasoning in a length Instagram post:

For the month of August we look to you for help. We want to know who YOUR Force for Change is…. Each month, we change the accounts we follow to highlight various causes, people or organizations doing amazing things for their communities and the world at large.
Over the next few days please add your suggestions into the comments section: someone you look up to, the organization doing amazing work that we should all be following, an account that inspires you to be and do better (or that simply makes you feel good), or the handle that brims with optimism for a brighter tomorrow.

RELATED: This Is What Princes William And Harry Were Almost Named

We will choose 15 accounts and follow them next Monday, as we spend the month of August acknowledging the Forces for Change in all of our lives.

Harry and Meghan’s social media campaign for August works in tandem with Meghan’s Forces for Change British Vogue issue, which she guest edited with Edward Enniful. The Duchess chose 15 women who personally inspire her to appear on the cover and now she’s asking who inspires her followers. They’ve already gotten over 20,000 comments on the post, as well, so, they’ll have a bunch of different inspirational accounts and people to choose from. Will you be making a suggestion for the Duke and Duchess of Sussex to follow this month?

Drake Asks Mayor For Better WiFi To Continue Working On New Album

Via IHeart Radio:

Drake is deep in “album mode,” but the hip-hop titan needs some assistance from the major of Pickering, a city east of his stomping grounds of Toronto, if he’s going to continue with the studio hustle.

On Tuesday (July 30), the 6 God took to Instagram Stories to ask mayor David Ryan for a favor. “Can the mayor of Pickering set up some stronger wifi towers so @boi1da can be able to send me all his newest beats?? Trying to cook up. Thanks,” the 32-year-old chart-topper wrote. In typical social media fashion, the official Instagram account for the city of Pickering shared a lengthy answer to his post with all the Drizzy references that you could ask for and more.

RELATED: How To Slide Into Someone’s DMs Without Being Weird About It

“I’m Upset that @boi1da was having trouble with our public WiFi. It’s the Best I Ever Had, so I’m not sure why Matt couldn’t link up proper,” the response read. “You Searching For Answers I Do not Know Nothing. Maybe it’s because 1,000 residents use our WiFi every single day? Our Wifi access points are very Successful and Make Me Proud. We Started from the Bottom, and Now We Here with 65 WiFi access points installed across Pickering in City facilities and some prime public areas. We look to deploy more WiFi access points, so in a couple of years, you’ll be able to go 0 to 100 Real Quick.”

Not only did the reply include word that Pickering is inkling to build an airport, one that invites Air Drake “to be the first plane to land here,” but it gave a shout out to city councillor Norm Kelly, who has been aptly dubbed the “6 Dad” and asked for Drake’s inquiry to be escalated. “Shout out to 6Dad @normkelly who Boi1da reached out to. Norm personally called Mayor Ryan this morning to see if he could help. The 6ix & Pickering is a collab that’s just Too Good,” the response concluded.

https://www.instagram.com/p/B0lacCcJO2h/?utm_source=ig_embed

5 Creative And Healthy Ways To Receive The Benefits Of Cannabis

While many people choose to smoke traditional joints, blunts, and pre-rolls, these five alternative methods offer creative and healthy ways to receive the benefits of cannabis.

 

Smoking a joint is still the most common way of consuming cannabis. But while taking deep breaths relaxes us, provides us with focus, and fills us with life, inhaling smoke isn’t for everyone, even though blunts don’t contain any carcinogens and, unlike their tobacco-smoking counterparts, marijuana smokers generally do not “chain-smoke,” or smoke numerous joints in a single session.  There’s little substitution for our precious lungs, so it’s important to care for them when seeking the therapeutic benefits of cannabis.

These five alternative methods offer creative and healthy ways to receive the benefits of cannabis. What’s more, these items can be made using the MagicalButter machine, the world’s first countertop botanical extractor. Keep in mind, ingredients can contain things such as residual pesticides, fungicides, or synthetic chemical fertilizers, so, be sure to buy from reputable suppliers, know your grower, and be certain to use clean cannabis cultivated with care!

Sublingual Tinctures

Sublingual, or “under the tongue,” is the way medicinals and therapeutic botanicals diffuse into the bloodstream by being absorbed through tissues located under the tongue. Compounds enter the bloodstream through a profusion of capillaries in the connective tissue beneath the epithelium. While many pharmaceuticals exist in sublingual form, increasing numbers of vitamins and minerals are being made available in sublingual form these days. This is because sublingual application bypasses degradation by enzymes, bile, and stomach acid in the gastrointestinal tract, as well as metabolism by the liver.

Photo by HighGradeRoots/Getty Images

One of the primary reasons to use a sublingual tincture is that the onset activation time is often faster than digestion since it’s a more direct route to the bloodstream. Both alcohol and glycerine make excellent carriers for sublingual tinctures. Drops of tincture aren’t the only method for making the most of sublingual application, tablets can be made to be taken sublingually, as can oral sprays and lozenges.

RELATED: 5 Ways Cannabis Can Help With Common Summertime Ailments

Ingestible Oils

Infusing cannabis into oils is one of the best techniques to extract and receive the medicinal benefits of the plant. This is because cannabinoids are generally fat-soluble, making oils a convenient vehicle for getting cannabinoids out of the plant and into your belly. Oils are fun to experiment with in the kitchen. Most are vegan, and when you’re not eating them, cooking or baking with them, you can use infused ingestible oils as topicals, too. From olive oil, to coconut oil, even avocado oil, there are many options. Coconut oil is a popular choice. It’s high in healthy medium-chain fatty acids with up to four times more saturated fats than olive oil, making coconut oil an ideal carrier for fat soluble cannabinoids.

RELATED: 5 Non-Smoking (And Healthy) Ways To Consume Marijuana

Topical Lotions, Salves & Balms

Our Endocannabinoid Systems’ CB1 and CB2 receptors are found throughout our skin and deeper levels of our nervous system. This is one reason why so many people are finding the same muscle relaxant, pain relieving, and anti-inflammatory properties associated with consuming cannabis are also achieved when applying it topically to the skin. Think insect repellent, tattoo aftercare lotion, hair conditioner and lip balm, to name a few. When applied topically, cannabinoids are absorbed by the skin, yet do not travel the bloodstream in a capacity that creates intoxication. This means when applying cannabis lotions, salves and balms (oils and butters, too!) to your skin, you can experience the localized benefits without getting high.

Cannabis Topicals
Photo by rawpixel.com

Suppositories

Suppositories allow you to medicate while avoiding a head high. Using rectal suppositories, properly (by not inserting them too far), one can provide cannabinologic therapy to the physical area while bypassing metabolism by the liver. This keeps the therapy localized, avoiding intoxication. The same holds true for vaginal suppositories. People are turning to cannabis suppositories for lower back pain, menstrual cramps, MS, and more. Organic, raw cacao butter is the fat of choice for infusing cannabis into effective suppository therapies.   

Vaporization & ABV  

Studies have shown that vaporizing helps minimize the negative effects of smoking and combustion. Tars and toxins, like carbon monoxide, are present when cannabis is heated past its smoke point. Vaporizing keeps fire and intense temperatures away from the flower while gently heating cannabinoids and other beneficial compounds, like terpenes and flavonoids, enough to release them into the air. This produces a similar effect to smoking while greatly reducing the release of harmful toxins. Switching from smoking to using a vaporizer has also been shown improve overall respiratory function. And, that’s just one of the best benefits of vaporization. Since vaporization doesn’t burn or char the cannabis, the leftover already been vaped bud or “ABV,” still maintains some potency and can be repurposed in the MagicalButter machine to infuse ingestible oils, topicals, and tinctures.

Presented by MagicalButter.

Zoe Wilder is a cannabis industry consultant, writer, PR and communications professional working with people and businesses alike to cultivate success. In addition to bylines in Rolling Stone, High Times, Cosmopolitan, Esquire, Merry Jane, MassRoots, and more, Wilder has been applauded as a “pioneer” and “force” by Stoner Magazine and a “connoisseur of the sticky icky” by Cheddar TV’s Freddy B. She runs her own media and consulting company, a Brooklyn-based independent record label, and holds a MA in Social Work from Fordham University and a BA in English from William & Mary.

New Study Suggests Cannabis Doesn’t Change Brain Structure Of Teens

Adolescent cannabis use has long been a concern for users and activists of the drug.

Despite the proven benefits of medical marijuana and the low severity of its negative side effects, many studies have found connections between cannabis use in teens and changes in their brain matter. A new study adds another layer to the discussion, suggesting that this might not be entirely true.

RELATED: Effects Of Cannabis On The Teen Brain Lasts This Long

Published in the journal Drug and Alcohol Dependance and conducted by researchers from Arizona State University, the study tracked the cannabis use of 200 boys with conduct issues in Pittsburgh during the late 80s. Researchers compared the subjects’ consumption rates with brains cans that were taken 20 and 30 years later. There was no apparent difference in brain structure.

Photo by rawpixel.com

“Even boys with the highest level of cannabis exposure in adolescence showed subcortical brain volumes and cortical brain volumes and thickness in adulthood that were similar to boys with almost no exposure to cannabis throughout adolescence,” say the authors of the research.

While the study has some drawbacks, like the small sample size and the fact that MRI scans might not be the most effective way of seeing the effects of cannabis on the brain, it does provide some valuable information and an interesting perspective.

RELATED: Study: Dispensary Locations Don’t Impact Teen Cannabis Use

Madeline Maier, lead author of the study and director of ASU’s substance use, health and behavior lab, says that the most significant part of the study is that it follows other researches in suggesting that cannabis’ influence on young brains isn’t permanent. “Reviews of these studies have revealed that, although a few studies have found evidence of an association between an earlier age-of-onset of cannabis use and adult brain structure, most studies have not.”

What We Learned About Marijuana Reform From The Presidential Debates

Marijuana reform inspired two serious clashes at the latest presidential debates, with Booker taking on Biden, and Gabbard going after Harris.

Sen. Cory Booker was “absolutely disappointed” cannabis reform wasn’t discussed at the first Democratic debates. But Booker and cannabis advocates got their money’s worth Wednesday, as marijuana reform was center stage for the debate’s more contentious moments.

After the fact, debates tend to be remembered for its showdowns—when two candidates square off directly against one another over a key issue. Wednesday’s debate in Detroit featured two such showdowns around cannabis reform. The contestants? In one corner, it was Booker vs. former Vice President Joe Biden. In the other, Sens. Tulsi Gabbard against Kamala Harris. Here’s what went down.

Biden vs. Booker

Tensions between these two had been broiling for weeks. When Biden unveiled his criminal justice platform last month, it included the former VP’s proposal to reclassify cannabis as a Schedule II drug, like cocaine and fentanyl. Booker slammed Biden, labeling it “an inadequate plan.” For his part, Booker has promised historic marijuana reform should he be elected President.

Photo by Ethan Miller/Staff/Getty Images

This prelude rendered any showdown between the two candidates as inevitable. Biden was the first candidate asked about criminal justice, and he attempted a reversal of his enduring image as an anti-drug crusader. Though Biden’s platform includes decriminalizing cannabis and expunging a portion of past marijuana convictions, he’s still against full legalization.

Right now, we’re in a situation where when someone is convicted of a drug crime, they end up going to jail and to prison. They should be going to rehabilitation,” Biden said, demonstrating change from his previous stance. “They shouldn’t be going to prison.”

RELATED: Why Joe Biden Might Be Our Only Anti-Marijuana Presidential Candidate

But that didn’t satisfy Booker. When asked to explain why he found the plan inadequate by CNN moderators, he didn’t hesitate an explanation.

Photo by Paras Griffin/Stringer/Getty Images

“The house was set on fire and you claimed responsibility for those laws and you can’t just now come out with a plan to put out that fire,” Booker said. “We have got to have far more bold action on criminal justice reform.”

Booker used the opportunity to expand upon his own plans, demanding the need for “true marijuana justice, which means legalizing it on a federal level and reinvest the profits in communities that have been disproportionately targeted by marijuana enforcement.”

By the way, “true marijuana justice” was a phrase that tickled many online.

Gabbard vs. Harris

The second showdown of the evening wasn’t as telegraphed as the first. While others have pointed to Harris’ record as prosecutor, none have called her out on the debate stage as pointedly as Gabbard.

“Kamala Harris says she’s proud of her record as a prosecutor and she’ll be a prosecutor president, but I’m deeply concerned about this record,” Gabbard said, as Harris served as California’s attorney general between 2011 and 2017.

“There are too many examples to cite, but she put over 1,500 people in jail for marijuana violations and then laughed about it when she was asked if she ever smoked marijuana,” Gabbard added.

Gabbard is of course referring to Harris’ radio interview with The Breakfast Club, in which she admitted to smoking weed in college and bragged about listening to Snoop Dogg.

Harris didn’t back down from the accusation, however. She explained why she doesn’t shy away from her time as prosecutor, and how it will ground her policies as president.

RELATED: 2019 Could End Up Being The Most Disappointing Year For Marijuana Legalization

“I did the work of significantly reforming the criminal justice system of a state of 40 million people, which became a national model for the work that needs to be done,” she said. “And I am proud of that work.”

“That is why we created initiatives that were about re-entering former offenders and getting them counseling,” Harris added. “And because I know the criminal justice system is so broken, it is why I’m an advocate for what we need to do to not only decriminalize but legalize marijuana in the United States.”

Nielsen Predicts Legal Cannabis Sales In The U.S. To Reach $41 Billion By 2025

Not only did Nielsen dig into consumer data to attempt to predict the future of the cannabis industry, but they also released some interesting data-based insights on the average “canna-curious” citizen.

Cannabis was featured in Nielsen Company’s Total Consumer Report 2019, with the data and information company predicting the sales of cannabis consumer packaged goods to rise five times that of 2018’s sales.

They forecast that the sales of all legalized cannabis products in the U.S. could reach $41 billion by 2025. This includes all products manufactured from the marijuana plant and the hemp plant and all compounds derived from cannabis sativa.

RELATED: Cannabis Consumers Prefer Legal Sources To Black Market

This was just one tidbit of information revealed in the report and the accompanying analysis entitled “Brace for Impact: CPG Cannabis Sales to Rise by the Billions”. Through these reports, Nielsen gave some interesting insights into the cannabis market and “cannabis-interested” consumers, especially when comparing how the industry has evolved from 2014, when cannabis was legal only across two states, to 2018, when legalization became more widespread.

Photo by WeedPornDaily.com

During this time period, as more types of products and methods of consumption became available, people’s tastes in how they were consuming became more diverse. In 2014, 77% of legal consumers were buying flower, compared to 48% of sales being attributed to flower in 2018. Vapor pen sales rose from 4% to 19% over this time period. Edibles remained relatively stagnant with a respective 9% and 11% of sales in 2014 and 2018. “Other formats”, like capsules, beverages, topicals, and tinctures rose from 10% to 22%.

There has also been a significant brand explosion over the last four years that can’t be ignored. In 2014, only 166 cannabis brands existed, compared to the 2650 that now make up the cannabis industry’s brand roster, growing 7x in 4 years.

RELATED: CBD May Take Up The Majority Of Cannabis Industry Sales If Current Trends Continue

Not only did Nielsen dig into consumer data to attempt to predict the future of the cannabis industry, but they also released some interesting data-based insights on the average “cannabis-interested” U.S. citizen:

  • They are 2x more likely to have tobacco products in their household, with cannabis-interested adults making up 65% of the population who is trying to quit smoking. 41% of which would consider using cannabis for smoking cessation;
  • They are 41% more likely to drink beer, with 1 in 5 cannabis consumers saying they spend less on store-bought beer as a result of consuming cannabis;
  • They are 36% more likely to have neck and back pain, with 65% of cannabis-interested consumers using over the counter pain medications to manage pain, and 35% of that group considering using cannabis as a replacement to these OTC medications;

Nielsen is a worldwide data and information global research firm that provides marketers reliable and objective information on marketing and sales program. Most widely known for the “Nielsen Ratings”, an audience measurement system, Nielsen also provides data and information for demographics, CPG and retail, and markets and finances.

This article originally appeared on Green Market Report.

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