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Why This Will Be The Decade Of CBD

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Increased education efforts by medical professionals and lowered prices will only continue to keep driving the industry up.

Think we’ve achieved some saturation point for all things cannabidiol (CBD)? Think again. The hemp-based CBD extract market will become a $2.25 to $2.75 billion industry in 2020, according to Nielsen projections. In five years, they expect those figures to more than double. The company predicts CBD will become a $6 billion industry by 2025, when CBD-infused food and beverages become more widely available.

Their 2020 projection, says Rich Maturo, vice president of cannabis practice at Nielsen, skews toward a conservative estimate. The company accounted for possible headwinds from any Food and Drug Administration regulations or other roadblocks that might comes this year.

A Grocery Manufacturer Association survey reports that 76% of Americans believe CBD products already fall under FDA safety regulations, despite no such regulations existing. Instead, the FDA announced last year qualified experts could not conclude if hemp-extracted CBD was Generally Recognized As Safe (GRAS) to include in human or animal food products. Despite all that, Nielsen believes the 2020s will be recognized as the decade CBD transforms from lifestyle trend into a business powerhouse.

RELATED: 4 Predictions For The Marijuana Industry In 2020

“While the regulatory roadmap remains ambiguous, one thing is clear: The next decade for the hemp-based CBD market has the potential to be a game changer for the traditional CPG [Consumer Packaged Goods] and retail industry,” Maturo wrote in a Nielsen company blog post.

Education for medical professionals remains a crucial building block for the marijuana industry. A 2019 study found that more than half of primary care providers were unable to answer patient’s medical conditions when it came to cannabis treatment. That knowledge gap rises even higher when it comes to CBD, according to Nielsen’s Q4 Health Care Practitioner Tracking Study. Though 70% of doctors admit to discussing CBD with their patients, only one in three understood the laws around hemp and CBD.

Social Media Bans On CBD Ads Make No Sense
Photo by Caitlin Riley/Getty Images

Aside from free products, doctor recommendations are the biggest influence in convincing patients to use CBD. Nielsen’s “Thinking Beyond the Buzz” study reported that 50% of adults interested in hemp-CBD products would be motivated to try them if a health care practitioner offered them guidance. This far outpaced recommendations from family (16%) and friends (17%), or seeing familiar brand names on CBD products (15%).

Maturo expects more “manufacturer-driven, educational efforts” aimed at health care providers this year to decrease the CBD knowledge gap and increase consumer interest.

RELATED: These States Are Most Likely To Legalize Marijuana In 2020

“If the medical community is properly educated, its influence will be profound for the hemp-based CBD industry,” Maturo writes. “In fact, over the next decade, Nielsen believes that primary health care practitioners may do more to drive trial and brand/format loyalty than traditional branding and marketing efforts.”

Should consumer interest rise as expected, Nielsen predicts we’ll see even fiercer battles among product competitors. Along with more efficient cultivation and extraction practices, this will drive prices down in the market. In other words, don’t expect CBD products and shops to go away anytime soon.

Meme Of The Week: Canceling Plans Is Perfectly Ok According To This Meme

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Twitter took a 2017 self-care tweet from Chance the Rapper and turned it into this week’s biggest joke.

Canceling plans is an anxiety inducing process if you’re a person with even the smallest bit of anxiety. Deliberating on what to say or text someone in order to sneak out of a “fun” plan is excruciating, no matter your excuse’s level of credibility.

Twitter, taking inspiration from the strangest of things, took a 2017 self-care tweet from Chance the Rapper and turned it into this week’s biggest joke. In it, Chance says: “Canceling plans to read is okay. Skipping a party for the gym is ok. Staying home to cook is ok.” We get it. His heart is in the right place but the guru talk is practically begging to be memed.

RELATED: Meme Of The Week: People Are Arguing Over Subway Seats Twitter

Because memes are nonsensical and only meant to be understood by people who, I don’t know, live and breathe through the internet, new iterations of this joke now reference all kinds of ludicrous scenarios inspired by movies. Don’t think too much about it; you can’t apply logic to memes.

From The Parent Trap to Lady Bird, have a look at some of the funniest versions of the meme:

RELATED: Meme Of The Week: A Pug MRI Is The Creepiest And Funniest Thing Online

What Is CBN And Is It Legal

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The compound is said to have a mild psychoactive effect, slightly more so than CBD but much less than THC.

This is the second of a two-part installment on trending cannabinoids. For the previous post on cannabigerol (CBG), go here.

This post concerns CBN (cannabinol). Like CBD and THC, CBN is among the 100+ molecules in the cannabis plant. CBN comes from oxidation and decomposition of THC, meaning that when THC is heated and exposed to CO2 (oxygen), it converts to CBN. The compound is said to have a mild psychoactive effect, slightly more so than CBD but much less than THC. Specifically, it is said to have a sedating effect on most users and to have promising sleep aid applications, similar to melatonin (among other potential uses).

From a regulatory perspective, the legal status of hemp CBN products (like CBG products) may be less problematic than CBD products. The FDA likes to point out that the 2018 Farm Bill explicitly preserved FDA’s authority to regulate products containing cannabis or cannabis-derived compounds under the Food Drug & Cosmetic Act (“FDCA”) and section 351 of the Public Health Service Act. But the marketing of CBN as a dietary supplement may be viable nonetheless, provided that no unapproved health claims are made.

Why is that? First, some context. We have explained on this blog that it is illegal to add CBD to many products, in FDA’s view, due to the “drug exclusion rule.” According to FDA, products containing CBD cannot be sold as dietary supplements because CBD was investigated and approved by FDA as a new drug (Epidiolex). If something is a non-exempt “drug” it cannot be placed in the food stream under the FDCA. We wouldn’t mind seeing someone take a run at FDA for this interpretation with respect to CBD, but right now that’s the framework.

RELATED: What Is CBG And Is It Legal?

Unlike CBD, CBN not been approved as a drug, and FDA itself has acknowledged that “parts of the cannabis plant that do not contain THC or CBD might fall outside the scope of the [drug exclusion rule].” As with CBG, if CBN is approved as a drug at some point down the line, it also seems likely that the drug exclusion rule would not apply: this is because the rule contains an exception for substances marketed as foods or dietary supplements prior to any FDA clinical investigation. People are already marketing CBN products as foods and dietary supplements.

How Marijuana's THCV Can Positively Impact Your Life
Photo by Bacsica/Getty Images

This domestic legal framework, alongside the fact that CBN can be lawfully produced and extracted from hemp under the 2018 Farm Bill, seemingly gives CBN a viable legal runway. Everything is conditioned on manufacturers and sellers steering clear of unapproved health claims, of course.

The international legal framework seems promising as well. CBN is not listed on the schedules set out in the U.N. Single Convention on Narcotic Drugs of 1961 and does not appear to be controlled by any other international treaty. This means that countries are not required to control CBN, making it both legal under international law and potentially ripe for export.

RELATED: 5 Of The Most Promising Cannabinoids For 2020

Before CBN takes off in a major way, two things probably have to happen. The first is that consumers need to take interest. It’s hard to know exactly how that will play out: CBN received a smattering of press in 2019, although it has been covered sporadically in industry media for several years. As with CBG, cannabis companies may now feel incentivized to promote CBN given its potential and the possibility of avoiding FDA entanglements. It is also easier to produce CBN under the 2018 Farm Bill than ever before.

The second development needed is for technology to demonstrate that CBN can be produced at scale. CBN does not present hemp growers with the “Sophie’s choice” of CBG, which requires harvest prior to natural conversion of CBG into other cannabinoids. However, because CBN-rich strains of cannabis do not exist, CBN must be mechanically converted from other cannabinoids–namely, THC. Note that hemp cannot contain more than 0.3% THC by law, making CBN more difficult to produce at scale than CBD or even CBG. That said, recent claims have surfaced of CBN distillation from “full spectrum hemp extracts.”

We will continue to track CBN (and other “minor cannabinoids”) as they are discovered and developed in commerce. For now, it seems that this cannabinoid may have a promising role to play and that hemp industry companies should take a hard look at CBN this year.

Vince Sliwoski is an attorney at Harris Bricken, a law firm with lawyers in Seattle, Portland, Los Angeles, San Francisco, Barcelona, and Beijing. This story was originally published on the Canna Law Blog

New York Will Legalize Marijuana This Year, Cuomo Vows

Governor Cuomo emphasized the need for New York to study marijuana and its effects, as well as the economic boon legalization could provide.

Governor Andrew Cuomo vowed in 2019 that New York would legalize adult-use marijuana, but the campaign fell apart in the state Senate when legislators couldn’t agree on social justice equity programs and tax revenue proposals. In his State of the State address this week, however, Cuomo assured 2020 will be the year the Empire State legalizes recreational cannabis.

Cuomo emphasized the need to legalize marijuana in order to combat disproportionate racial profiling in enforcing marijuana laws, as well as create criminal justice reform in healing the wounds caused by the nation’s war on drugs.

RELATED: Legal Weed Does Not Increase Underage Cannabis Use

“For decades, communities of color were disproportionately affected by the unequal enforcement of marijuana laws,” Mr. Cuomo said. “Let’s legalize adult use of marijuana.”

Legal Weed Is Making An Impact On The Billion Dollar Sleep Market
Photo by Cavan Images/Getty Images

The governor also expressed a desire to work with neighboring states Pennsylvania, Connecticut, and New Jersey in a coordinated effort legalize cannabis in the Northeast. Like in New York, New Jersey Gov. Phil Murphy ran on a campaign promise to legalize adult-use cannabis in the state, but battles between state lawmakers doomed any potential end to prohibition in the state. That said, Cuomo did add a caveat: New York would not wait for other states to legalize before doing so itself.

Gov. Cuomo also stated his intention for New York state universities to conduct valuable marijuana research should cannabis become legal in the state. His statement comes in the same week that Francis Collins, director of the National Institute of Health, explained that federal marijuana laws make it difficult for scientists to study cannabis and its potential effects nationwide. But Cuomo explained that we must better understand the plant in the future, and not repeat what happened with opioids.

RELATED: A Concise Guide To The New World Of Marijuana For Older Adults

“The federal government failed Americans with opioids,” Mr. Cuomo said, according to the New York Times. “And we cannot allow that to happen with cannabinoids.”

The Times also noted that New York currently faces a $6 billion budget gap, but Cuomo believes legalization could reverse the tides. According to Cuomo, the adult-use marijuana market would deliver $300 million in tax revenue, in addition to boosting the state economy through job creation and other financial benefits. He did add, however, that such revenue and improvement could take years to come to fruition.

Some CBD Pet Products Don’t Actually Contain Any CBD

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Analysis of CBD products for pets found that many of these companies lie about the amount of compound they put into their products.

The manipulative nature of CBD product marketing appears to not only affect humans, but pets as well. According to research, a lot of CBD pet products contain minuscule amounts of the compound and, in some cases, none at all.

“You’d be astounded by the analysis we’ve seen of products on the shelf with virtually no CBD in them,” Joseph Wakshlag, veterinary researcher at Cornell University, told the Associated Press. “Or products with 2 milligrams per milliliter, when an effective concentration would be between 25 and 75 milligrams per milliliter. There are plenty of folks looking to make a dollar rather than produce anything that’s really beneficial.”

RELATED: Why That CBD Oil You Just Bought Might Be Bogus

CBD products have received praise from people suffering from all sorts of ailments, most prominently seizures and anxiety, which is what the compound is known to treat in animals. Although CBD for pets can be purchased in different stores as treats and oils, plenty of vets advice against them since the compound has practically no scientific support.

Medical Marijuana For Pets
Photo by Jay Wennington via Unsplash

In many cases, CBD for pets ends up producing no results, with owners explaining that their dog’s behavior remained the same. Then there are cases that are extremely positive and that make us wonder how CBD hasn’t obtained the necessary funding for more scientific research.

“It’s amazing,” pet owner Amy Carter told the AP. Even though her vet advised against it, she began giving CBD oil to her dog as a way of treating his severe and recurrent seizures. “Bentley was having multiple seizures a week. To have only six in the past seven months is absolutely incredible,” she said.

RELATED: The Truth About CBD For Your Pets

It’s not known why CBD seems to work on some animals and not others, which is why these products should be approached with some care. Before you give it to your pet, you should speak to a professional and then, once you’ve hopefully obtained their approval, you must do some research.

Since there are so many CBD shams out there, the easiest way to ensure that your purchase is the real deal is to look for a product that has positive reviews, that contains the right amount of CBD and that has been tested by a third party.

Legal Cannabis Might Help Stop Alcohol-Related Deaths

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Reports show that binge drinking is down in states where weed is legal. People seem to be learning marijuana makes it easier to curb alcohol consumption.

There is a terrible drug epidemic presently underway in the United States that no one is talking that much about. Yet, it is a brutal beast that continues to kill off more Americans than opioids, the nation’s supposed arch nemesis, with the death toll skyrocketing to tens of thousands over the years. No, this isn’t some bizarre new powdered dope devised in the jungles of Colombia. We’re talking about alcohol here.

A recent federal study shows that alcohol-related deaths have more than doubled over the past decade. There are now somewhere around 73,000 people dropping dead each year in the U.S. because of booze. It’s a dire situation, too, one that continues to prove detrimental to the health of people from all walks of life. It’s just difficult for some to imagine that such a socially acceptable staple in our culture can be so dangerous.

As with anything, the only way a person can ensure they will not end up a casualty of the drink is to either quit or cut down immensely. According to the Centers for Disease Control and Prevention, safe alcohol consumption really only equates to two drinks per day for men and one for women. There have even been studies to emerge over the years, showing that no amount of alcohol is safe. So, it is plain to see just how easy it is for the average American to find themselves at the mercy of alcohol-related maladies, such as cirrhosis of the liver, a variety of cancers, stroke and heart disease. Oh yeah, and folks don’t need to be alcoholics to succumb to these conditions.

RELATED: Binge Drinking Plummeting In States With Legal Marijuana

This is terrible news for those people who cannot face the world sober at all times. Few can. Considering the busy, stressful schedules of most people, trying to juggle careers, children, family and all, it is almost lunacy to suggest that anyone could end the day without a few drinks. But no one wants to end up on a slab down at the local morgue just because they were trying to relax at night with a cocktail. 

boozy parents
Photo by Jetta Productions/Getty Images

And even if a person’s drinking habit doesn’t lead to the worst of the worst, alcohol is still linked to higher rates of obesity.  

Considering the wellness trends of the times — adults are trying to get into shape and stay out of the hospital — a lot of people are simply looking for ways to curb their alcohol consumption without sacrificing the feel-good effects that they have come to enjoy. Some of them are learning that marijuana is a good alternative. Reports show that binge drinking is down in states where weed is legal. People seem to be learning that marijuana makes it easier to curb alcohol consumption.

RELATED: Study: Alcohol More Harmful To The Brain Than Marijuana

There is some science to back up this switcheroo.

In 2009, a study published in Harm Reduction Journal found that medical marijuana patients in California were using less alcohol once they had access to legal weed. More than 50 percent of the hundreds of people surveyed said that cannabis had become a replacement for booze. Interestingly, even if a drinker doesn’t cut the booze out altogether, cannabis is still a viable option for cutting back to safer consumption levels.

RELATED: What You Should Know About Treating Alcoholism With Cannabis

Since marijuana is known for strengthening the effects of alcohol, people who use cannabis before they drink often do not use it as much. And, while there is still much to learn about the overall safety of cannabis, a study published in Scientific Reports indicates that marijuana is around 114 times safer than alcohol. As far as the available science goes, cannabis consumption does not lead to any of the ailments directly associated with booze. Therefore, the battle of the bottle may be a bit easier to fight with a little weed on your side.

Ohio To Consider If Being A Bengals Or Browns Fan Qualifies For Medical Marijuana

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Being a football fan in Ohio is rough, which is why some residents believe they need  to medicate to endure the coming seasons.

This month, the Ohio State Medical board will consider a petition submitted by residents proposing additional qualifying conditions for medical marijuana. Among the 28 conditions included, such as lupus, anxiety, and depression, there’s one that sticks out as being particularly questionable: Bengals/Browns Fans.

Some residents evidently believe the misery associated with being a fan of Ohio’s professional football teams can only be cured through a prescription.

RELATED: 4 Predictions For The Marijuana Industry In 2020

In all honesty, can you blame them? The last time the Cincinnati Bengals won a playoff game was 1990 when they defeated the Houston Oilers in the Wild Card round. In the following 29 years, they’ve only ended seven seasons with a winning record.

That is a lot of losing in Ohio.

The Incredible Truth About Marijuana And Bladder Cancer
Photo by Sezeryadigar/Getty Images

The State Medical Board’s Medical Marijuana Committee will now examine which should be considered as a qualifying condition. Medical marijuana experts and physicians will be consulted before the give their final recommendations to the full State Medical Board for a final vote.

RELATED: Study Finds Cannabis Use Disorder Declining Among Daily Users

The vote will take place this summer, according to expectations. Surely both physicians and medical marijuana experts will see that Browns and Bengals fans need some medicine to endure the coming football seasons.

How To Come Down From A Marijuana High Quickly

Getting un-high is not exactly as easy as you think, but there are certain things that can definitely help you out of a tight corner.

More people than ever have access to legal cannabis, which means it’s inevitable even more people are going to get a little too high. This is what many call “rookie syndrome,” when you just get too stoned to function normally. Here’s how to come down from a marijuana high quickly.

Whether smoking a high-THC strain for the first time, or eating something more potent than what you’re used to, getting too stoned is something that happens to many people at some point. Proper dosage greatly affects an experience, and that becomes hard to do when you’re smoking or eating something particularly tasty. Beginners are most susceptible to getting too stoned, but one don’t worry. You won’t die (nobody has yet)!

Getting un-high is not exactly as easy as you think, but there are certain things that can definitely help you out of a tight corner. Like many intoxicants, it’s really a waiting game, as you have to allow time for your body to metabolize the THC just like you would with alcohol. That’s also why edibles can be dicey, the effects take more time to fully present, and longer to die down as they travel through your system. Edibles and dosage in general can work on everyone differently, so if you don’t have a firm idea of your tolerance, caution is your best bet.

RELATED: Cannabis 101: How Long Does A Marijuana High Last?

If somehow you find yourself glued to a couch or hiding under the covers imagining the FBI busting through the door, try one of these five ways to chill out.

One: Breathe

This can seem like a “duh” piece of advice, but it really isn’t easy to remember if you’re coughing up a lung or starting to hit an anxiety plateau. Deep belly breaths are important to do throughout the day for optimal oxygenation of your blood, but they can also get you out of a jam if things start feeling too fuzzy.

If you have a smartphone, a free app can prompt you to do this throughout the day, or whenever you need to check in. Just one minute of focused breathing is usually enough to undo a nosedive from a too-deep bong rip.

Two: Hydrate

Water has a way of undoing plenty of life’s mishaps. Chugging a big glass of water is not a silver bullet, but generally helps take the edge off any type of excess. Being dehydrated can also make you feel lightheaded to start, and mixing that with any substance is pretty much not ideal. Being hydrated before you even smoke is a great way to prevent drama.

CBD Water
Photo by TapisRouge via Pixabay

Three: Lemon Pepper

Science is slow to give us bedrock guidelines about not only dosage of cannabis, but how to alter, extend, or end a high. Right now what we know is based on “the entourage effect,” which is how cannabinoids and terpenes work together to create different intoxication effects. From what we know about terpenes, lemon and pepper share more than a few chemicals with cannabis.

RELATED: Can I Get High From Second-Hand Marijuana Smoke?

It is these chemicals, piperine and limonene, that help to create an active, less anxious cannabis experience. This can help fish you out of a pothole too. Simply squeeze a lemon and crack some pepper into water, or waft peppercorns under your nose (but not up it). Essential oils would also work great for a quick fix. These terpenes help mitigate anxious or paranoid feelings, helping to center your stone.

Four: Caffeine Dream

Having a nice mid-afternoon coffee can’t make you un-high, but it can help you re-focus. If you find yourself too sleepy or foggy, caffeine is key to keeping the wheels on. Caffeine is one of the most consumed substances in the world and it’s because our brains work harder on it.

RELATED: Here’s What You Do If Your Dog Accidentally Gets High

Coffee or tea can give you a few minutes to get it together, and if you’ve not eaten or had a pick-me-up in the afternoon, caffeine could be the tipping point between medicated and messed up. Just make sure the coffee does not contain cannabis as well.

Photo by Sara Johnston via Unsplash

Five: Eat/Shower/Take A Nap

These are all interchangeable to suit the situation you may find yourself in while too high. Taking a shower or simply hitting the pillow are last-ditch efforts to settle down an overzealous experience. In fact, being the basics of self care, eating, bathing, and sleeping could be just what you were missing, and can snap you out of a downward spiral so you can go about your business.

Getting too stone is tough regardless of you doing it on purpose or by accident. Use this how to come down from a marijuana high quickly handy so you can take a breather from being too up in the clouds.

Is Dave Chappelle Open To Sharing Mushrooms and Weed

Comedian Dave Chappelle will give you the mushrooms out of his pocket, but not the joint in his hand.

Last October, Dave Chappelle received the Mark Twain Prize for American Humor. It was a night of celebration, as many stars and comedians were in attendance to honor perhaps one of the world’s greatest living comedians. Only this week, however, has footage from this night been published online, revealing important anecdotes such as Chappelle’s stingy marijuana habits and his predilection for psychedelics in celebrating achievements.

Sarah Silverman was among the guest asked to speak at the event. A longtime friend who entered the comedy scene around the same time as Chappelle, Silverman couldn’t help bringing up how Chappelle shares weed with his friends. And by that, Silverman meant that Chappelle doesn’t share at all.

“We were together in Vancouver and he came over to smoke a joint. And that’s exactly what he did,” Silverman said. “He came over and he smoked a joint — the whole thing, like by himself — while pontificating about everything that’s wrong with the world.”

RELATED: That Time Dave Chappelle Discovered His Son Smoked Marijuana

“I’ll tell you what’s wrong with the world — a lack of sharing,” she added. “I think it’s puff, puff, pass, not puff, puff, puff, puff.”

Donald Glover
Photo by Frazer Harrison/Staff/Getty Images

Aziz Ansari also shared a story about the time the pair co-headlined a string of shows last year in Austin, where Chappelle peer pressured him into taking psilocybin mushrooms on the eve before his Mark Twain Prize was announced.

RELATED: Microdosing Marijuana And Mushrooms To Combat Seasonal Affective Disorder

“And he said, ‘What are you gonna tell your kids 20 years from now, Aziz? Are you gonna tell ’em, I was there the day Dave Chappelle found out he won the Mark Twain award and we ate mushrooms together, and we had the night of our lives? Or, are you gonna tell ’em you got some sleep?’ And I said, ‘Dave, you got a point. Let’s eat those mushrooms.'”

You can hear the whole story in this clip.

NIH Director Says Marijuana’s Legal Status Is ‘Big Deterrent’ To Research

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The director of the National Institute of Health explained that federal laws make it very hard to study marijuana in the U.S.

One of the main reasons why cannabis has taken so long to be absorbed into the mainstream is ignorance. Not only from people who refuse to budge on their outdated opinions, but because that even after the drug became legal in several states, marijuana and its compounds remain a mystery.

Last week, Francis Collins, director of the National Institute of Health, said that marijuana’s status as a Schedule 1 drug prevents scientists from researching the plant thoroughly, learning about its side effects and medicinal benefits.

“Frankly, we know far too little about the benefits and risks of smoked marijuana,” he said in an interview with C-SPAN. “There have been very few studies that have actually rigorously tested that.”

RELATED: Lack Of Access To Medical Marijuana And CBD Is Cause For Concern

DOJ Continues To Sandbag Medical Marijuana Research
Photo by Nastasic/Getty Images

Collins explained that marijuana research conducted in the U.S. is very limited because researchers have to go through a crazy amount of hurdles. For starters, all marijuana products submitted to studies must come from locations that have been licensed by the National Institute of Drug Abuse (NIDA). Researchers must also obtain approval from the DEA and submit a form to the FDA if they want their study to get anywhere near humans.

The one place that has obtained NIDA approval is one farm in Mississippi.

RELATED: Trump Impeachment Trial Will Delay Cannabis Legislation

“People don’t realize that I run a farm in Mississippi that grows marijuana because I’m required to do so,” said Collins. “But that’s the only source that investigators can use, and it may be rather different than what you could get in one of the states where marijuana is now approved in terms of its constituents.”

The University of Mississippi’s nationally licensed facility has been criticized for its limited output of products and for the fact that the cannabis they grow lacks components that can be found in crops of marijuana grown legally across the country.

While the government is trying to do their best to protect the public from the possible dangers of marijuana, by claiming the drug is Schedule 1, they’re doing the opposite.

Limiting research and knowledge of marijuana will only expose people to unknown compounds while also preventing researchers from learning about the plant’s promising medicinal benefits.

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